Harvard Business Review, foto Getty Images november 18, 2019 6 Ways to Build a Customer-Centric Culture Companies have been trying to adopt customer centricity for nearly 20 years now. But the… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images november 18, 2019 The New Pressures Facing CMOs and How to Overcome Them A new study out by Spencer Stuart shows an insane number of chief marketing officers… Pieter Van der Houwen Love0
Uncategorized november 18, 2019 Pricing is a boardroom topic Pricing is a boardroom topic – those who take it seriously earn more. Our experience… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images november 18, 2019 When Cost-Plus Pricing Is a Good Idea Cost-plus pricing is a lot like the romance novel genre, in that it’s widely ridiculed… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images november 18, 2019 How AI Is Changing Sales Companies are using AI in all kinds of innovative ways to advance their businesses. If… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images juni 6, 2019 When Customers Want to See the Human Behind the Product Everywhere you look these days it seems that modern commerce has been designed to separate… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images januari 31, 2019 Using Analytics to Align Sales and Marketing Teams Many companies struggle to deliver a consistent and easy buying experience for their customers. Consider… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images januari 31, 2019 Motivating Your Most Creative Employees SALES A Look into Microsoft’s Data-Driven Approach to Improving Sales Many companies struggle to deliver a consistent and easy buying experience... Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images januari 31, 2019 Pricing Needs to Reflect Who People Want to Be, Not Just What They Want When are people willing to pay a super-high price premium for something? They do, for… Pieter Van der Houwen Love0