Harvard Business Review, foto Getty Images januari 31, 2019 A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes Poor pricing practices are insidious — they damage a company’s economics but can go unnoticed… Pieter Van der Houwen Love0
Geen onderdeel van een categorie januari 31, 2019 7 key pricing trends to consider in 2018 2018 has started. What is your strategy to boost profits in a growing and booming… Pieter Van der Houwen Love0
Geen onderdeel van een categorie januari 31, 2019 Impact of Digitalization on Sales: “Focus Negotiations on Quality of Service, Not Price” The role of sales is changing fundamentally, as digitalization finds ever more applications. Where should… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images november 13, 2018 Why Adding More Products Isn’t Always the Best Way to Grow Back in 2006, McDonald’s saw its growth stall. The fast-food chain decided that the problem… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images november 13, 2018 Innovation Should Be a Top Priority for Boards. So Why Isn’t It? Corporate directors and executives alike recognize that today’s pace of change continues to accelerate and… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images november 13, 2018 6 Ways to Build a Customer-Centric Culture Companies have been trying to adopt customer centricity for nearly 20 years now. But the… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images november 13, 2018 The New Pressures Facing CMOs and How to Overcome Them A new study out by Spencer Stuart shows an insane number of chief marketing officers… Pieter Van der Houwen Love0
Geen onderdeel van een categorie augustus 27, 2018 Pricing is a boardroom topic Pricing is a boardroom topic – those who take it seriously earn more. Our experience… Pieter Van der Houwen Love0
Harvard Business Review, foto Getty Images augustus 27, 2018 When Cost-Plus Pricing Is a Good Idea Cost-plus pricing is a lot like the romance novel genre, in that it’s widely ridiculed… Pieter Van der Houwen Love0